Showing posts with label Commercials. Show all posts
Showing posts with label Commercials. Show all posts

Saturday, April 29, 2017

Ruby Tuesday’s ‘Fresh Flavors’ TV Commercial is Great American Solution for Peace

Concerned and worried about global unrest? Losing sleep at night because you’re worried we cannot achieve world peace? Worry no more. The United States has a huge benefit in our arsenal—the perfect weapon that is neither chemical, mineral, or propelled. It’s a sound wave.

A very simple sound wave that, if repeated continually, will bring opposition forces to their knees. There will be open weeping, gnashing of teeth, and an all-important letting go of the will to fight. It’s is, simply stated, one television commercial. The 15-second spot, “Fresh Flavors” from Ruby Tuesday Garden Bar and Grill will drive anyone directly over the edge. Watch and learn:

Call it serendipity, call it kismet, thanks to inspiration from Barney the dog’s regular daytime TV programming, this has to be the single-most powerful deterrent to peace of mind anywhere. Here’s how it plays. UP-TV is broadcast on the Suddenlink and other national cable systems across the country. It’s a great channel and you can count on marathons of (mostly) really great shows, e.g., “Gilmore Girls” (Barney's personal favorite, "Coffee, coffee, coffee"); “Growing up McGhee“ (Son#6: “Daddy, am I bad? Dad: “No son, you’re 5”—who does NOT love this family?); "Bringing Up Bates”; “America’s Funniest Videos”; and others.

Ad Age notes that “Fresh Flavors” is a new release this week on national TV.

It’s not clear from an online search exactly which agency is responsible for this 15-second audio weapon, but thanks to ispot.tv, we know, “The song was created for this commercial.” As if there were a question being floated out there with someone thinking they’d ever heard it before. It’s new. It’s obnoxious, and it’s the key to global peace. It was possible to locate one ad agency in North Carolina as having produced several prior Ruby Tuesday ads, but who’d want to stick them with this stinker as potentially one of theirs? Innocent until proven guilty, BooneOakley. Just saying.

You play this 15-second “gem” in a loop for hours (while our troops wear noise-canceling headphones), and I guarantee people will run screaming for cover. They will drop all weapons, release all hostages and beg for mercy.

Speaking of which, why UP-TV continues to run “7th Heaven” episodes as if nonstop episodes starring creepy Stephen Collins won’t run you off, then there’s the entire dysfunctional family. Oh, my stars. Quite the characters--Ruthie? Lucy? Simon? Oh please. The only actors with a redeeming role in the family are Barry Watson’s “Matt Camden” and the Stults brothers (George and Geoff) in their “Kevin and Ben Kinkirk” roles. The only thing you question about the Kinkirks is their decision skills in teaming up with a Camden. Yuck.

Speaking of brothers, Sam and David Camden were supposedly portrayed by all four of Brino quintuplets early on (Nikolas, Lorenzo, Zachary and Myrinda) but eventually casting was narrowed down to two of the little boys who spoiled multiple levels of information untimely because they didn't ever grasp what a "secret" was. Another reason to 86 the reruns of "7th Heaven." All these facts seem pointless but this is what happens when you try not to think about the insipid Ruby Tuesday "Fresh Flavors" commercial. You'll think of anything that takes your mind off the off-key woman pirouetting around the salad bar.

Back to bad TV. "7th Heaven." Continuing...every other character is unpleasant, demanding, petulant, self-centered, jealous, and overly involved in the lives of their siblings to the point of insanity. The actors are only portraying their roles, but it's truly challenging not to transfer your opinion of the character to the actor after 11 wearisome seasons of reruns. Jessica Biel got out just in time. Please, UP-TV, stop this air pollution, quickly. More Gilmore, less Camden/Collins.

Back to the good of UP-TV. Now, actor Barry Watson has a chance at a good show (and they’re giving him his own, well-deserved series, “Date My Dad,” starring Watson and Raquel Welch, debuting in four weeks). There are already many pans on the show before it has even aired, on the UP-TV page, which seem rather unfair, except the channel promotes it four times an hour and there's still 30 days to go before airdate. Yes, that's excessive, but that's what UP-TV does. Perhaps it's the too-close association of UP-TV and the Ruby Tuesday "Fresh Flavors" commercial that every 15 minutes, just like Ruby Tuesday’s ad buys are simultaneously running. Now, UP-TV in general does far more good than harm, but they are galaxies away from being the Hallmark Channel, to be sure. Haven't seen any Ruby Tuesday's commercials on that channel, but it's only a matter of time, sadly.

But, here's an idea. Repetition of bad TV shows (11 seasons of “7th Heaven” are 11 too many), and bad singing is the way to end world conflict. Repetition of even a good thing can drive most people to the brink anyway.

On the bright side of bad TV and truly bad TV commercials, we can literally scare the meanness out of every world enemy we have by making them hear, consider, reflect or muse about "7th Heaven" and "Ruby Tuesday's." Once again, a recognized leading powerhouse, the United States, continues to lead the world in music and TV “infotainment” that will drive even the most happy person, and her or his dog, slightly over the edge. And it’s free! Satellite uplinks guide the way, so let ‘er rip! Infidels, dictators and traitors beware…Ruby Tuesday’s “Fresh Flavors” is comin’ for ya. You are so going to wish you hadn’t been born. Hide and watch, a lot. That will teach them not to cross or block or hack us. "We are the champions my friends" (with massive apologies to Queen).

Please, for the sake of world peace, export this commercial off of our TV sets and into countries who are trying to bomb us. It has everything our enemies don’t like—singing, dancing, and stupid. We can emerge victorious and not have lost anything but a little time. Uncle Sam needs this spot and we sure as heck don’t need it at all. Please don’t thank me. Just trying to be a good citizen and do my part to support my country.

If you need to find me, one place you won’t spot me is a Ruby Tuesday’s. We don’t have one here anyway and when I’m in a town that has one, I’m going to remember that sorry commercial and go anywhere else but there.

Monday, July 18, 2016

Steve Ellis, former College Station actor, lands spot in two Honda Summer Clearance commercials

Former College Station resident, Steve Ellis (far right), is included in two national Honda TV Commerical features for Honda Fit and Honda CR-V models, sings Go-Go's song, "Head over Heels."(Photo credit: Screen grab from YouTube)

This morning checking the Facebook News Feed, there's an "oh, by the way" mention of a new commercial spot for Steve Ellis, as though these things happen everyday. de rigeur for a Monday. Except it's not. I've written about Honda commercials before, because their ad agency is brilliant at using beloved music (often 30+ years old) to evoke great music memories to promote feelings of love for a car. You associate the music you love with the Honda they love, and presto, it's a match made in Heaven, right? It worked well enough in a series of holiday-timed Happy Honda Days spots with the music and face of Michael Bolton. Often with national television commercials, they can be gateways for more opportunities in an acting career that many just dream about.

Many in College Station and Bryan know Steve Ellis--mostly by voice, whether it was from Candy 95 where he did guest stints on the radio whenever he was back in town. Or, if you're in the younger crowd, you'll know Ellis' voice--live from the DJ booth in the many Northgate clubs where he has a standing invitation to guest, whenever he's back. But today, there's two national commercials that include Steve singing "Head over Heels" (a favorite Go-Go's song) amidst stardust and a dream sequence as Honda lovers focus on their 2016 Honda Fit and 2016 Honda CR-V in the Honda Summer Clearance Event. And yet, a very modest Steve Ellis said 'nothing' to anyone, about this national commercial debut as recently as two weeks ago, when he was back in Bryan-College Station to join family and friends.

When Steve Ellis decided to pursue acting as his primary career goal, before he set off for Los Angeles, he took the important first step of seeking the wisdom and counsel of Nikki Pederson, talent agency owner and queen of honest opinions. He went through Nikki's program and then, with her blessing, relocated to Southern California, with opportunities to participate in further workshops run by trusted coaches. Steve also had solid access to multiple talent agents, several of whom were interested, and some who led Steve to auditioning opportunities. Ellis did stand-up comedy (that he wrote) in the usual LA clubs, mostly just to entertain others, as he studied the more serious aspects of script writing. He kept night-owl hours, while honing his craft in workshops but he never gave up. He's already had his first writer's showcase in California as well. That's another secret to success: diversity. Be everything they need to the business, for the business, to help further your opportunities.

It's fun to turn on the TV and see young people whom you've had the privilege of watching since they were 5 years old grow up to be actors on national TV. But, the reality of making it in the California entertainment industry is that no matter how talented you are, breaks don't always come your way. It's the difference between sticking with it and working even harder, even when breaks are flowing others' way, it seems. It's the not giving up part that takes the journey from endless to endlessly joyful (e.g., dessert with friends, right).

That's the part of the journey that most don't see--the day after day that you get dressed, appear early and prepared, with head shots and resumes in hand, and wait for hours for a five-minute window to show what you've got to a group of people who scrutinize people all day long. They don't know the exhilaration of a callback, only to have that hope dashed after a second (or third) table reading and then find out that you have to "wait some more." Work hard, show up, and stay up...focusing on the positive is another key ingredient that determines whether or not you can actually make it. And, respect the talents of others who are working beside you to catch breaks for their dreams to come true as well.

Seven happy actors are featured in this group photo from "Honda Summer Clearance Days" commercials--any one of them could be the next big commercial find (Flo from Progressive, Mayhem from Allstate, Jake from State Farm, J.K. Simmons from "We are Farmers" to "Whiplash"), so stay tuned. Click here to watch the video (Screen grab from YouTube)

What's unique about Steve, to those of us who know him well, is that he acts, he can sing, his oratory and flexibility with voices is singularly special. Plus, he's got a natural sense of humor that makes him a pleasure to be around. He's a Southern gentleman to boot, but with encouragement, he can shift on a dime--going from Optimus Prime to a Hanna-Barbera or Disney character--even channeling Rick Ross if he has to. So, you never know what roles will call him toward one path or the other. He has wisely used his spare time working at his craft, and he's been reading for several commercial spots that require his multiple voice talents, competing with professional voice artists who have been at their craft for over 40 years.

He's about to crack through that market very soon, many believe. He can do any voice, from Optimus Prime (Peter Cullen), to movie trailers, magically nailing "In a World..." by the late Don LaFontaine. So a simple conversation will often have you in stitches when he effortlessly shifts between voices. He's equally talented behind the microphone as in front of a camera, which should serve him well in days to come.

Congratulations to Steve Ellis and the other actors and singers featured in this commercial. It's time to celebrate, Happy Honda Days to all this summer. Watch Steve's (and Honda's) second commercial below.